I advise clients on Generative Artificial Intelligence, especially in creating audio-visual content to communicate with consumers. My core skill is crafting commercial content strategies that focus on user engagement. My PhD research was multidisciplinary, involving Human-Computer Interaction, Business, Journalism, and Social Psychology. The 2024 doctoral thesis was titled: ‘Talking Heads: The use of virtual human presenters for the delivery of news content’. It explored the use of visual, photo-realistic, computer-simulated characters – also called ‘AI avatars’ or ‘digital humans’ – as interfaces between data sources and users. It centred on the delivery of news content, as this genre of information requires a high level of user engagement, authority, trust, and credibility of the presenter. The lessons learned from this research are applicable to all enterprises that want to use AI avatars (instead of text-based chatbots) as customer service agents, or as AI doctors, AI tutors, and other AI presenters.
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