PhD Experiment

This is a confidential work-in-progress page for persons involved in a planned April 2022 PhD experiment, to look at the design of video models.

In the experiment, there are four different visualisations of a news anchor – (i) real human; (ii) simple cartoon; (iii) complex cartoon; and (iv) CGI virtual human. Each model reads four different news stories, some of which are serious hard news, while others are softer stories. Each participant in the experiment watches a random selection of four videos, but these will always include four different models reading four different stories. Next, we use biometric software and a regular survey to get the participants’ feedback on what they have seen.

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