I have developed digital strategies, including commercial, marketing and content strategies for numerous retail, FMCG and publisher clients. My focus is cross-media, which involves integrated storytelling across multiple media channels and platforms, with a high degree of consumer participation. I tend to produce large volumes of short-form video, for web and social media. My ideal is to integrate video with other manifestations of the story, such as CSR, events and merchandise. My approach is that of an editorial storyteller, not that of an advertiser. This means I put the audience’s interests at the centre of my creativity and leverage brand stories into suitable forms of infotainment. I have been CEO of several television channels, and have published books, magazines, DVDs, websites and mobile apps. Below is a sample of some of the digital brands and physical media I have created.